Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Wallasey
After years of sailing the seven seas and bringing back cargoes and unlikely tales, the upper ranks of the merchant and military navies wanted somewhere pleasant to live, and if they weren’t fed up of the sea, one such place might have been Wallasey. The town at the northern tip of the Wirral, opposite Liverpool, sprung up for just this reason, and it was full of large homes for such seamen to retire to. The town had a small presence already in the shape of a fort and lighthouse, both to protect the port, but it was barely inhabited. New Brighton, the most resort-like part, was named after Brighton on the south coast, and it was hoped that it would emulate its success.
Wallasey’s population of around 60,000 is well connected by road, rail and sea. The M53 to Chester starts in the town and the Kingsway tunnel (known locally as the Wallasey Tunnel) picks up at the same point. By rail Wallasey is linked to Liverpool, the Wirral, North Wales and Chester, and the Mersey Ferry crosses from Wallasey’s Seacombe terminal (as well as Birkenhead). Birkenhead and Wallasey would now probably be completely merged were it not for the dock that stretches 2600 metres inland.
Wallasey is now an integral part of the Liverpool and Birkenhead conurbation, and it is no longer a retreat for retired seamen, with most of their houses being converted into bed and breakfasts or flats long ago. The town’s economy is now linked with those of its neighbouring towns and Liverpool, and that is not bad news for anyone looking for Chief Marketing Officer work, as the region still has plenty of manufacturing and distribution industry.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us