Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in the West Midlands
Comprising seven metropolitan boroughs - the city of Birmingham, the City of Coventry, Dudley, Solihull, Sandwell, Walsall and the City of Wolverhampton, the West Midlands is an English county with plenty of opportunities for those seeking Chief Marketing Officer vacancies.
Throughout history, the region has been known for its commerce and industry. During the Middle Ages, wool and cloth manufacture brought a significant amount of wealth to the West Midlands, particularly in Coventry.
By the 1700s, metalworking, small arms manufacture and mining were all important for the local economy, and this expanded to include bicycle building during the Industrial Revolution and beyond. In addition, two large banks - Lloyds and Midlands Bank (which later became HSBC) were both founded in the region during the 18th and 19th centuries.
Fast forward to today and the West Midlands is thriving. Birmingham, which vies with Manchester for the title of Britain's second city, has been called one of the best places in the country to have a business and it seems that big companies agree.
From finance and media, to manufacturing, engineering, tourism, retail and the service sector, there are many well-known organisations with headquarters or other large facilities in the region - including Cooks the Bakery, Marston's, Chubb Locks and Carillion.
Jaguar, Land Rover and MG cars are also manufactured in the West Midlands, along with London's iconic black taxis.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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