Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Solihull
Solihull is a town 6 miles (10 km) south east of Birmingham, but it is within the West Midlands conurbation. Coventry is 10 miles (17 km) to the east. The town retains much of its Victorian architecture due to being left largely untouched during World War II, unlike its two neighbouring cities. While the town has a population of around 100,000, Solihull’s metropolitan borough includes over 200,000 people.
The borough is home to three major sites of national repute. First, there’s Birmingham Airport, which is to the north eat of the town centre. The airport handles flights to much of Europe as well as North America, the Middle East and the Caribbean. Second is the National Exhibition Centre, where conferences, pop concerts and even exhibitions take place. And third is the Land Rover factory, which shares its production of the iconic range of vehicles with Halewood near Liverpool.
With first-rate communications from road (the M42 passes nearby), rail and air, close links to Birmingham city centre and an active population, Solihull is a natural place to look for a Chief Marketing Officer job. There’s plenty of industry in the area, as there always seems to be wherever a major car-making plant is located. The town is also a busy shopping area, with many high street names having a presence there.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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