SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Solihull
Solihull is a town 6 miles (10 km) south east of Birmingham, but it is within the West Midlands conurbation. Coventry is 10 miles (17 km) to the east. The town retains much of its Victorian architecture due to being left largely untouched during World War II, unlike its two neighbouring cities. While the town has a population of around 100,000, Solihull’s metropolitan borough includes over 200,000 people.
The borough is home to three major sites of national repute. First, there’s Birmingham Airport, which is to the north eat of the town centre. The airport handles flights to much of Europe as well as North America, the Middle East and the Caribbean. Second is the National Exhibition Centre, where conferences, pop concerts and even exhibitions take place. And third is the Land Rover factory, which shares its production of the iconic range of vehicles with Halewood near Liverpool.
With first-rate communications from road (the M42 passes nearby), rail and air, close links to Birmingham city centre and an active population, Solihull is a natural place to look for a SEO Specialist job. There’s plenty of industry in the area, as there always seems to be wherever a major car-making plant is located. The town is also a busy shopping area, with many high street names having a presence there.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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