SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Warwickshire
Famous as the birthplace of writers William Shakespeare and George Elliot, Warwickshire is located in the East Midlands and shares borders with a number of counties including Staffordshire, Leicestershire, Oxfordshire and Gloucestershire.
Home to a number of large settlements like Rugby, Nuneaton, Bedworth, Warwick, Leamington Spa and Stratford-on-Avon, Warwickshire offers a variety of options for those seeking SEO Specialist opportunities.
In addition, Birmingham is within an easy commute from the north-west of the county, making it perfect for those who wish to work in Britain's second city, but live away from the busy atmosphere.
For much of its past, Warwickshire's economy was based in the textile industry and manufacturing.
These days, the region relies heavily on industry and engineering, while the service sector, retail, power, technology and tourism are also important.
Rolls-Royce has an engineering works in the region, while the Rugby Cement Works is one of Europe's largest such facilities. Rangemaster stoves have been manufactured at the Eagle Foundry in Leamington Spa since 1851 and a number of video game designers are based in the area.
Other companies based in the region, or with large facilities here include IBM, Holland & Barrett, Volvo, ConocoPhillips and Bravissimo.
In addition, the National Grid's gas control centre is in Warwickshire, while Dairy Crest and RS Components have national distribution centres in Nuneaton.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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