SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Nottinghamshire
A county located in the East Midlands, Nottinghamshire shares borders with South Yorkshire, Lincolnshire, Derbyshire and Leicestershire.
Those seeking SEO Specialist roles in the region will have plenty of options to consider, particularly in the larger settlements like Mansfield, Newark-on-Trent and Worksop.
Nottingham, the traditional county town, is the biggest settlement in the area, with the largest population. It also usually ranks within the top 10 highest GDPs per capita in the country. However, the county council is based in West Bridgford.
For much of its past, the region thrived on agriculture and textiles. Nottinghamshire is probably best known for its famous fictional resident, Robin Hood. Indeed, the legend of the man who robbed from the rich to feed the poor is the major reason for the region's high rate of tourism. Meanwhile, the local economy also relies on the service sector and retail.
What's more, a number of large companies have headquarters or major facilities in the region. Boots the Chemist was founded in Nottingham in 1849 and its head office is still there. Others include E.ON UK, Gala Group, Siemens, Speedo, Games Workshop, Experian, Reuters and Capital One.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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