SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Leicester
A city in the East Midlands and the county town of Leicestershire, Leicester was originally founded as a Roman settlement and those living or working in the area can still see some of the pavements and bathhouses that survive from that period.
For hundreds of years, Leicester thrived as a market town. Then in the 19th century, the Industrial Revolution led to a major boost in the city's wealth and population. The construction of an extensive rail and canal network also helped bring business, money and more people to the region.
During this period, Leicester became known for its shoemaking industry, while hosiery and textiles were also manufactured in the area. In addition, it was a hub of engineering and a financial centre.
In fact, Leicester's reliance on engineering has continued through to today, with a variety of companies like Jones & Shipman, Richards Engineering and Trelleborg - known for their machining of tools and equipment, as well as components for marine and industrial applications - all having offices in the city. Fabric and footwear are also still important parts of the local economy.
A number of large companies call this city home, meaning there's a wealth of opportunity for those seeking SEO Specialist jobs in Leicester. Big names like Next, Goldsmiths, British Gas Business, Walmart and DHL all have head offices here, while around ten million bags of crisps are manufactured every day at the Walkers Crisps factory in Beaumont Leys.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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