SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Rutland
One of the smallest counties in England, Rutland is bordered by Northamptonshire, Lincolnshire and Leicestershire, as well as the unitary authority, Peterborough.
With just two towns, Oakham and Uppingham, and villages including Ketton and Cottesmore, Rutland may be diminutive in size, but it offers a variety of opportunities for those seeking SEO Specialist positions.
It's one of the least economically deprived areas in England and in 2007, it became the fourth county to be awarded Fairtrade Status.
The region has a long history and it first shows up in the record books in 1159. Uppingham School, one of the first public schools in the country, was founded in 1584 and over the years it has educated a number of well-known writers, innovators, historians, scientists, politicians, sportsmen and musicians.
Ketton stone is a type of limestone used in building and as an ingredient in cement. The Hanson Cement plant in Ketton produces more than 10 per cent of the UK's demand for the mixture.
In addition, Rutland Bitter is one of only three UK beers to have been given Protected Geographical Indication status. These days, the Grainstore Brewery is one of the few companies to manufacture the tasty beverage.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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