SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Yorkshire and the Humber
A part of the country known for the natural beauty of the Yorkshire Dales and the Lincolnshire Woods, Yorkshire and the Humber comprises a number of cities and large towns - like Bradford, Kingston upon Hull, Sheffield, Leeds, Doncaster and Halifax - that offer many opportunities for those seeking SEO Specialist positions.
The region has long been an important part of the British economy, particularly in terms of industrial capability and scientific innovation.
During the 18th century, Benjamin Huntsman pioneered a new technique for crucible steel. This paved the way for Sheffield to become a major player in the steelworks industry for the next 200 years. Stainless steel was also invented in the region in 1913.
These days, Yorkshire and the Humber is home to a number of large companies, such as Tata Steel Europe, Reckitt Benckiser, Ideal Standard and BAE Systems.
Yorkshire has a rich brewing heritage and is home to some big names such as Thwaites, John Smith’s, and Timothy Taylor, as well as being the home of two market leading tea brands, Tetley and Yorkshire. Yorkshire is also the home of Haribo, and the well-known Roundtree Factory. .
A number of financial services companies also have offices here, particularly in Leeds. These include Direct Line, First Direct and an HSBC call centre, as well as Yorkshire Building Society, Leeds Building Society and Bradford & Bingley.
The head offices for ASDA, Morrisons, Arla Foods UK and Clipper Logistics are also in the area.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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