SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Hull
Located in Yorkshire, on the Humber Estuary, Kingston upon Hull - or simply Hull - has been inhabited since the Neolithic period. After King Edward I granted it a royal charter in 1299, it became a thriving market town, as well as a military supply port and a centre for fishing and whaling.
From the Medieval period through to the Industrial Revolution, the easily navigable waters of the River Hull helped the town prosper as a trading hub with Scotland, as well as northern Europe and Scandinavia, while some products came from as far away as Australia and South America.
The large amount of wealth that came into the region during 1800s led to a number of fine Victorian buildings, such as the Dock Offices, which house the Hull Maritime Museum today. Unfortunately, many of these beautiful buildings were lost during World War II, as around 95 per cent of the homes in the city were destroyed during the Hull Blitz.
Since then, Hull has been rebuilt and the city has remained an important port for industry, while a number of ferries provide transport to Europe for around a million travellers every year.
Those seeking SEO Specialist jobs in Hull will find that the region offers a variety of opportunities, with big-name companies like BP, Reckitt Benckiser and Seven Seas all having a large presence. In addition, an Enterprise Zone has been established in a bid to attract OEMs in the renewable energy industry to the area.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us