Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Hull
Located in Yorkshire, on the Humber Estuary, Kingston upon Hull - or simply Hull - has been inhabited since the Neolithic period. After King Edward I granted it a royal charter in 1299, it became a thriving market town, as well as a military supply port and a centre for fishing and whaling.
From the Medieval period through to the Industrial Revolution, the easily navigable waters of the River Hull helped the town prosper as a trading hub with Scotland, as well as northern Europe and Scandinavia, while some products came from as far away as Australia and South America.
The large amount of wealth that came into the region during 1800s led to a number of fine Victorian buildings, such as the Dock Offices, which house the Hull Maritime Museum today. Unfortunately, many of these beautiful buildings were lost during World War II, as around 95 per cent of the homes in the city were destroyed during the Hull Blitz.
Since then, Hull has been rebuilt and the city has remained an important port for industry, while a number of ferries provide transport to Europe for around a million travellers every year.
Those seeking Copywriter jobs in Hull will find that the region offers a variety of opportunities, with big-name companies like BP, Reckitt Benckiser and Seven Seas all having a large presence. In addition, an Enterprise Zone has been established in a bid to attract OEMs in the renewable energy industry to the area.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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