Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in the South East
As the most populous region of England, the South East stretches from Oxford to Southampton and from Reading to Dover, comprising some parts of the Greater London Urban Area and a number of the Home Counties, such as Buckinghamshire , Kent and Surrey.
The largest city in the in the South East is Brighton and Hove, while towns like Chatham, Gillingham and Strood make up the Medway conurbation, which has a similar population.
Over the years, the area has been an important part of the UK's economy and has been a centre for innovation - from the Enigma machine and Alan Turing's breakthroughs in computer technology, through to the development of Britain's space programme at Westcott.
Those looking for Copywriter jobs in the South East will have a range of options to consider, as the region is home to a number of large companies specialising in everything from car manufacture to pharmaceuticals, food and beverages to petrochemicals and packaging to retail.
The main branch of Amazon.co.uk is based in Slough, while other top-name brands in the South East include PepsiCo, Harley-Davidson UK, Vodafone, Hovis, Ben & Jerry's, Blackberry, Panasonic UK, HP UK, Virgin Media and ExxonMobil UK.
Of course, transport is also a major part of the South East's economy, with Gatwick Airport, South Eastern Rail and the Channel Tunnel Rail Link and the Port of Dover all important elements.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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