Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Basingstoke
Situated in north-east Hampshire, less than 50 miles from London and just 16 miles from Reading, Basingstoke is a lovely town that has expanded significantly since the end of the 20th century. Today, it offers a variety of possibilities for those seeking Copywriter vacancies.
With its beginnings as a Saxon village, Basingstoke was a fairly large settlement at the time of the Domesday Book, with a population of around 200, three water-powered flour mills and a weekly market.
By the 13th century, this population had nearly tripled and the town was granted a charter in 1257 - at the time, its economy mainly relied on the production of wool and cloth.
The railway arrived in Basingstoke in 1839, simplifying transport and trade between the town and London, as well as offering connections the following year to Winchester and Southampton.
Later in the 19th century, Thomas Burberry set up his first shop in Basingstoke, and his brand grew to become a household name - one which continues to be known for its luxury fashion and tartan pattern, although the company is now headquartered in London.
These days, Basingstoke is an economic hub and home to the UK headquarters of a number of large financial, insurance and technology companies - including Motorola, Sony Professional Solutions, Sun Life, The Automobile Association and ST Ericsson. Meanwhile, pharmaceuticals facilities are operated by the likes of Mercona, Valeant, Steris, Shire and Biomerieux.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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