Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Farnborough
Aviation enthusiasts will know straight away where Farnborough is, as it is the site of a world-famous air show. Every two years aviation companies from the defence and civil sectors descend on the town’s airport to demonstrate their wares and sign billion-dollar deals, and the general public are treated to aerobatics displays and low flypasts by the fastest and largest flying machines in the sky.
The town of Farnborough wraps around the north and east of the airport complex, located at the north-eastern tip of Hampshire. To its south is Aldershot, home to the famous barracks, and 14 miles (23 km) to the north west is Reading. The centre of London is 32 miles (50 km) north east. The M3 passes to Farnborough’s north as it connects Southampton with the M25. The town also has several railway stations connecting the aforementioned towns and cities.
Farnborough has a busy retail sector and some notable business parks, such as Farnborough Aerospace Centre and IQ Farnborough. The latter is a work in progress, but already hosts a BMW dealership, AgustaWestland, Autodesk, Bluhalo, Blue Coat Systems and Defence Strategy & Solutions among others. It’s a businesslike town that is well connected and affluent, so could well harbour Copywriter jobs as it goes about its work.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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