Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Farnborough
Aviation enthusiasts will know straight away where Farnborough is, as it is the site of a world-famous air show. Every two years aviation companies from the defence and civil sectors descend on the town’s airport to demonstrate their wares and sign billion-dollar deals, and the general public are treated to aerobatics displays and low flypasts by the fastest and largest flying machines in the sky.
The town of Farnborough wraps around the north and east of the airport complex, located at the north-eastern tip of Hampshire. To its south is Aldershot, home to the famous barracks, and 14 miles (23 km) to the north west is Reading. The centre of London is 32 miles (50 km) north east. The M3 passes to Farnborough’s north as it connects Southampton with the M25. The town also has several railway stations connecting the aforementioned towns and cities.
Farnborough has a busy retail sector and some notable business parks, such as Farnborough Aerospace Centre and IQ Farnborough. The latter is a work in progress, but already hosts a BMW dealership, AgustaWestland, Autodesk, Bluhalo, Blue Coat Systems and Defence Strategy & Solutions among others. It’s a businesslike town that is well connected and affluent, so could well harbour Head of Marketing jobs as it goes about its work.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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