Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Woking
Woking is a town in London’s commuter belt, about 21 miles (34 km) from the centre of the capital. It is a prosperous town with a population of about 60,000 in the town itself, but its borough as a whole is home to around 100,000. The Kenwood electronics company was founded in the town by, you guessed it, Ken Wood.
The town has international fame thanks to motor sport. It has been home to McLaren racing since the 1980s after moving from Colnbrook near Heathrow Airport. The racing division of McLaren has a fantastic facility for building its Formula One racing cars in the town, and they have recently opened a state-of-the-art factory for building their road cars, one of which wouldn’t leave you much change out of £200,000. Both factories are notable by their cleanliness, which makes the average operating theatre or satellite laboratory look a little grubby.
Woking is well served by road, rail and air, and its hi-tech industries mean that expertise in many fields is often sought. For our part, Head of Marketing vacancies have been filled of late, and development seems to be continuing apace.
There are a couple of notable references to Woking in popular culture. In HG Wells’s The War of the Worlds, it is Horsell Common, just north of the town, where the aliens first land, and the town has a 7m high tripod statue in honour of this distinction. Wells wrote the story whilst staying in Woking. It was also the birthplace of The Jam’s Paul Weller, and was the inspiration for their hit single A Town Called Malice. Comedians Sean Lock and Harry Hill and TV cook Delia Smith were also born here.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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