Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Reading
Situated in the Thames Valley where the Thames and River Kennet converge, Reading is a town in south-east England known as a centre of commerce and an excellent choice for those seeking Head of Marketing vacancies.
The area was first settled in the 8th century, the local abbey was founded in 1121 and by 1538 Reading had become one of the largest towns in the area. The region thrived on the wealth generated by trading cloth until the English Civil War.
With the dawn of the Industrial Revolution, Reading was again making a name for itself, this time with a combination of ironworks and brewing.
The region benefited from improved trade with London due to the building of better roads, the establishment of various railways and the opening of the river to boat traffic. Indeed, the Kennet and Avon canal was opened in 1810, which meant that goods could travel by barge all the way to the Bristol Channel.
Fast forward to today and Reading is a centre for technology, finance and retail.
Top companies headquartered in the town include ING Direct, Yell Group and BG. Meanwhile, Prudential, PepsiCo, Holiday Inn, Bang & Olufsen, Intel, Cisco, Symantec, Nvidia, Virgin Media, Xerox and Verizon all have offices in Reading.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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