Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in London
As the UK’s capital and largest city, it should come as no surprise that London offers a wealth of opportunities for those seeking procurement, logistics and supply chain jobs.
Indeed, there’s something for everyone in the Big Smoke, and while the soot and pollution that gave the city its nickname during the Industrial Revolution have mostly disappeared, there are plenty of reminders of days gone by - such as the warehouses and docks that line the Thames.
If you're looking for a Head of Marketing job in London, the city offers something for everyone. And, although the capital is known for its high cost of living, most employers take this into account when setting wages - in most cases, the so-called London allowance will add between £3,000 and £4,000 to your salary.
Whether your sector of choice is financial, media, retail, electronics, medical, manufacturing, telecommunications, transport, automotive or even government or defence, London has it.
From Ford to Sony, Barclays to Metro Newspapers and Sainsbury’s to Warburtons, the list of British, European and international firms that call London home goes on and on.
And don’t forget the companies that specialise in moving people and parcels around. With organisations like the Port of London and Transport for London, several international airports and trains that depart to domestic and international destinations, it takes a lot of people to keep London moving smoothly.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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