Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Sheffield
Situated in South Yorkshire , Sheffield was a prominent player in the steel industry for hundreds of years. This began with the manufacture of cutlery in the 1500s and grew with the discovery of crucible steel in the 1740s.
Further innovations included Sheffield plating and the creation of stainless steel, an important development in the industrial revolution that led to a significant increase in the city's population. By the 19th century, the city had become pivotal in the steel industry.
Ironwork and coal mining were also big business in the region, while the outlying areas produced limestone - including the stone used to build the Palace of Westminster.
In the 1970s and 1980s, Sheffield suffered economically as the coal industry collapsed and the iron and steel industries struggled with international competition. Over the last ten years, however, the city has experienced a rebirth and it is now a fashionable destination known for its shopping and green spaces.
Today, the only remaining steelworks is Forgemasters. The city's economy has moved on and for those seeking Head of Marketing vacancies in Sheffield, the major industries now include telecommunications, manufacturing and construction. Some of the top employers include BT, Land Instruments International, Barclays and Swann Morton.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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