Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Mansfield
Situated roughly half way between Sheffield and Nottingham, Mansfield is a town with a history of being a market town and the centre of a thriving mining industry. The town has forests in almost every direction outside its borders, and was in times gone by a favourite stopping place for royals on their hunting excursions. On the map Mansfield bears all the hallmarks of a market town, with several major roads emerging to connect the surrounding farms and villages. Nowadays the M1 passes the town’s west, and railways connect it to Sheffield, Nottingham and Leicester.
The town gained notoriety among other mining communities when its mines did not take part in the bitter miners’ strike in the 1980s. However the move was not to prove a long-term saviour of the industry, as today no mines survive. Mansfield was, not surprisingly, home to the famous Mansfield Brewery, but it was taken over in 1999 and production ceased on the site. Mansfield is now a fairly typical post-industrial town, with the service sector and some light industry taking prominence.
The town was the centre of the swimming universe in 2008, however, when local girl Rebecca Adlington won two gold medals at the Beijing Olympics, in the 400 m and 800 m freestyle races. At the time of writing, after London 2012, her 800 m record of 8:14.10 still stands as the world and Olympic record.
The Mansfield urban area is quite large, with a population of around 150,000, which in itself makes it a decent candidate if you’re looking for Head of Marketing jobs. The town also benefits from several large cities and towns within half an hour, so anyone willing to commute will stand an even greater chance of success.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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