Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Mansfield
Situated roughly half way between Sheffield and Nottingham, Mansfield is a town with a history of being a market town and the centre of a thriving mining industry. The town has forests in almost every direction outside its borders, and was in times gone by a favourite stopping place for royals on their hunting excursions. On the map Mansfield bears all the hallmarks of a market town, with several major roads emerging to connect the surrounding farms and villages. Nowadays the M1 passes the town’s west, and railways connect it to Sheffield, Nottingham and Leicester.
The town gained notoriety among other mining communities when its mines did not take part in the bitter miners’ strike in the 1980s. However the move was not to prove a long-term saviour of the industry, as today no mines survive. Mansfield was, not surprisingly, home to the famous Mansfield Brewery, but it was taken over in 1999 and production ceased on the site. Mansfield is now a fairly typical post-industrial town, with the service sector and some light industry taking prominence.
The town was the centre of the swimming universe in 2008, however, when local girl Rebecca Adlington won two gold medals at the Beijing Olympics, in the 400 m and 800 m freestyle races. At the time of writing, after London 2012, her 800 m record of 8:14.10 still stands as the world and Olympic record.
The Mansfield urban area is quite large, with a population of around 150,000, which in itself makes it a decent candidate if you’re looking for Chief Marketing Officer jobs. The town also benefits from several large cities and towns within half an hour, so anyone willing to commute will stand an even greater chance of success.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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