Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Rutland
One of the smallest counties in England, Rutland is bordered by Northamptonshire, Lincolnshire and Leicestershire, as well as the unitary authority, Peterborough.
With just two towns, Oakham and Uppingham, and villages including Ketton and Cottesmore, Rutland may be diminutive in size, but it offers a variety of opportunities for those seeking Chief Marketing Officer positions.
It's one of the least economically deprived areas in England and in 2007, it became the fourth county to be awarded Fairtrade Status.
The region has a long history and it first shows up in the record books in 1159. Uppingham School, one of the first public schools in the country, was founded in 1584 and over the years it has educated a number of well-known writers, innovators, historians, scientists, politicians, sportsmen and musicians.
Ketton stone is a type of limestone used in building and as an ingredient in cement. The Hanson Cement plant in Ketton produces more than 10 per cent of the UK's demand for the mixture.
In addition, Rutland Bitter is one of only three UK beers to have been given Protected Geographical Indication status. These days, the Grainstore Brewery is one of the few companies to manufacture the tasty beverage.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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