Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Nottingham
Situated in the East Midlands, the City of Nottingham is probably best known for its importance in the legends of Robin Hood and his band of Merry Men.
The history of Nottingham goes back much further, however. In the 7th century, it was part of the Kingdom of Mercia. An 11th century castle was constructed on the River Leen and the settlement gradually developed into a thriving community.
During the 1400s, Nottingham began to export religious sculptures carved from alabaster and then, during the Industrial Revolution, the city experienced significant growth.
Textiles were one of Nottingham's major exports, particularly fine lace. But after World War II, this industry fell into steep decline, as it did across the rest of the country when global competition began to increase.
These days, Nottingham is the home of several of the UK's best-known companies in retail, manufacturing, engineering, technology and finance, making it a great place to find Chief Marketing Officer vacancies.
Boots the Chemist, for example, was founded in Nottingham in 1849 and is still headquartered there today. Other companies include Experian, E.ON UK, John Player & Sons, Gala Group, Siemens and Vision Express.
HM Revenue and Customs and the Driving Standards Agency are both based in Nottingham, as are a number of bioscience and pharmaceutical companies.
Meanwhile, Atos Origin has offices in Nottingham - they write software for ticket machines and departure boards at train stations - and other tech companies include Reuters, Crytek and Serif Europe.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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