Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Derbyshire
Situated in the East Midlands, Derbyshire is a county that shares a border with Greater Manchester, as well as Yorkshire, Nottinghamshire, Staffordshire, Cheshire and Leicestershire.
Much of the Peak District is located within Derbyshire and just some of the towns in the region include Derby and Chesterfield, meaning there are many opportunities for those seeking Chief Marketing Officer positions.
For most of its history, Derbyshire's economy has been based on agriculture, while the mining of natural resources such as coal, iron, lead and limestone were of particular importance during the Industrial Revolution. Of these, only the limestone quarries are still in operation.
The chocolate company Thorntons was established near Alfreton in 1911 - its headquarters are still based there today.
After the second world war, the first diesel-electric mainline passenger train was unveiled at the Locomotive Works in Derby and the British Rail Research Division was opened in 1964 with an aim to improve the country's train network. This eventually became the DeltaRail Group, which currently provides software and other technology for signalling and control systems.
JBC-Power Systems manufactures engines in the south of the county, Buxton Water is bottled here and Bombardier Transportation builds the rolling stock for the London Underground network.
Other companies with manufacturing facilities or an otherwise large presence include Rolls-Royce, Toyota and Trebor Bassets.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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