Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in South Yorkshire
Situated in the region of England known as Yorkshire and the Humber, South Yorkshire is a metropolitan county that was established in 1974. It shares borders with Derbyshire, Lincolnshire and Nottinghamshire, as well as West and North Yorkshire and the East Riding of Yorkshire.
Those seeking Chief Marketing Officer positions in the region will have various options to consider, as it is home to a number of large settlements, including Sheffield, Doncaster, Barnsley and Rotherham.
For much of the region's modern history, South Yorkshire has been known for its mining industry - particularly coal - and steel production. Innovations in the 17th and 18th centuries included crucible steel and stainless steel and during the Industrial Revolution, the region was extremely prosperous.
The local economy went into steep decline during the latter half of the 20th century, but over the last two decades it has seen a significant amount of redevelopment.
Today, South Yorkshire has a thriving retail and service sector, while a number of business parks, manufacturing facilities and innovation centres have also sprung up in recent years. Just some of the companies that can be found in the area include Ronseal, confectioners A.L Simpkin & Co, Plusnet and the Ardagh Glass Group.
What's more, a number of warehousing and distribution centres are located in the region - these are operated by firms like Next, IKEA, Tesco and Amazon.com.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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