Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in South Humberside
A postal county that was established in 1974, and then abolished in 1996, South Humberside was located in northern England. It became two unitary authorities: North Lincolnshire and North East Lincolnshire.
Some of the towns that were once part of South Humberside included Brigg, Cleethorpes, Grimsby and Scunthorpe. While the county may be gone in name, these locations are still excellent places for those seeking Chief Marketing Officer roles.
Fishing and shipping have long been important parts of the region's economy. During the 19th century, Grimsby's port imported a variety of products including iron, wheat, hemp, flax and timber.
When the railway arrived here in the late 1840s, it provided a direct link from South Humberside to London, making it easy to get fresh fish and other produce to the capital quickly.
Currently, the Port of Grimsby is the UK's largest in terms of tonnage - its success is due to a combination of factors, including its deep-water location, ease of access to the rest of the country and a relatively equal distance (about 200 miles) from London, Edinburgh and Rotterdam.
Food processing is the region's major industry today, while renewable energy, chemicals and tech are also important.
Just some of the companies that can be found in the region include Centrica, Siemens, Young's Seafood, Findus, Tata Steel, Corus and Ericsson.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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