Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Yorkshire and the Humber
A part of the country known for the natural beauty of the Yorkshire Dales and the Lincolnshire Woods, Yorkshire and the Humber comprises a number of cities and large towns - like Bradford, Kingston upon Hull, Sheffield, Leeds, Doncaster and Halifax - that offer many opportunities for those seeking Chief Marketing Officer positions.
The region has long been an important part of the British economy, particularly in terms of industrial capability and scientific innovation.
During the 18th century, Benjamin Huntsman pioneered a new technique for crucible steel. This paved the way for Sheffield to become a major player in the steelworks industry for the next 200 years. Stainless steel was also invented in the region in 1913.
These days, Yorkshire and the Humber is home to a number of large companies, such as Tata Steel Europe, Reckitt Benckiser, Ideal Standard and BAE Systems.
Yorkshire has a rich brewing heritage and is home to some big names such as Thwaites, John Smith’s, and Timothy Taylor, as well as being the home of two market leading tea brands, Tetley and Yorkshire. Yorkshire is also the home of Haribo, and the well-known Roundtree Factory. .
A number of financial services companies also have offices here, particularly in Leeds. These include Direct Line, First Direct and an HSBC call centre, as well as Yorkshire Building Society, Leeds Building Society and Bradford & Bingley.
The head offices for ASDA, Morrisons, Arla Foods UK and Clipper Logistics are also in the area.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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