Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Leeds
A thriving city in West Yorkshire, Leeds has a long history going back to the Middle Ages, when it was a market town in a highly agricultural region. Textiles including wool and broadcloth were regularly traded and during the late 1700s, exports were becoming increasingly important to the city's economy.
The building of various railways and canals helped the city grow and by the mid 1800s it was well connected with the rest of the country.
During the Industrial Revolution, Leeds was responsible for a variety of innovations and it was home to a number of factories and mills. Meanwhile, agriculture continued to flourish in the region as well.
Since the 19th century, the city has changed significantly. Manufacturing has declined and the textiles industry has all but disappeared. These days, Leeds is known for its corporate and legal sectors, as well as a number of retail, luxury goods, media and finance companies - making it a great choice for those seeking Chief Marketing Officer roles.
Various big-name businesses are based in Leeds, including Asda, Carlsberg UK, Optare and Capita. Yorkshire Post Newspapers Ltd and regional television stations like the BBC and ITV also call the city home, as well as some small commercial production companies.
The Bank of England's only UK subsidiary office is located in Leeds, while other financial institutions include Leeds Building Society and Yorkshire Bank. An array of call centres can also be found in the city.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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