Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Lincolnshire
Located in the east of England, Lincolnshire shares borders with a number of counties, including Norfolk, Cambridgeshire, Leicestershire and South Yorkshire.
The major settlements in the region include Lincoln, Boston, Grantham, Spalding and Gainsborough, and these are all great locations for those seeking Chief Marketing Officer vacancies.
Predominantly an agricultural area, Lincolnshire has long been a source of produce including wheat and barley, as well as sugar beet, cabbage, onions and cauliflower.
For the most part, the current economy is based on the service sector. A number of tech and engineering companies have head offices or other facilities here, including Dynex Semiconductor, e2V Technologies and Bifrangi UK.
Brake Bros Ltd, a distribution company that provides food and drink to the catering industry, has a depot near Grantham. Bell & Webster manufactures precast concrete, Vale Garden Houses produces conservatories and agricultural equipment is made by RC Setchfield.
For many years, the docks in Grimsby have been connected to the fishing industry and today the region is known for food production - particularly frozen fish - with more than 500 companies based here. These include the Findus Group, which operates Young's Seafood, as well as Coldwater Seafood and Five Star Fish.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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