Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Grimsby
As town names go, Grimsby might sound a little unoptimistic, although one theory is that the name bore no relation to the demeanour of the town; it was simply named after a Dane named Grim, who probably went out of his was to prove his conviviality by doing exciting things like founding towns. There was a presence in Roman times, but it appears that the town was mainly founded by the Vikings, so maybe the legend is true.
It was during the early 1800s that the town really grew in size, though, becoming an important port on the east coast of Britain, and industrial scale fishing started, to feed the booming population. By 1848 the town had a railway link, and grew even more, becoming a major port for exporting coal. Grimsby was targeted during WW2 (although not its famous tower, which bomber pilots used for naviagation).
After the 1950s, Grimsby’s fishing was to go into terminal decline, although the fish market remains a thriving part of the town, and is indeed the largest in the UK (although little of the produce is from the North Sea). This is partly why food processing and frozen food companies are a key part of its modern economy. Young’s and Findus both have large presences in the town.
The cargo ports at Grimsby and Immingham is the busiest in the UK by tonnage, its georgraphical location being a great help for hopping across to mainland Europe to Denmark, Germany, The Netherlands and Belgium. And wherever there are ports, there is an ongoing demand for Chief Marketing Officer jobs, and Grimsby is no exception.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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