SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Grimsby
As town names go, Grimsby might sound a little unoptimistic, although one theory is that the name bore no relation to the demeanour of the town; it was simply named after a Dane named Grim, who probably went out of his was to prove his conviviality by doing exciting things like founding towns. There was a presence in Roman times, but it appears that the town was mainly founded by the Vikings, so maybe the legend is true.
It was during the early 1800s that the town really grew in size, though, becoming an important port on the east coast of Britain, and industrial scale fishing started, to feed the booming population. By 1848 the town had a railway link, and grew even more, becoming a major port for exporting coal. Grimsby was targeted during WW2 (although not its famous tower, which bomber pilots used for naviagation).
After the 1950s, Grimsby’s fishing was to go into terminal decline, although the fish market remains a thriving part of the town, and is indeed the largest in the UK (although little of the produce is from the North Sea). This is partly why food processing and frozen food companies are a key part of its modern economy. Young’s and Findus both have large presences in the town.
The cargo ports at Grimsby and Immingham is the busiest in the UK by tonnage, its georgraphical location being a great help for hopping across to mainland Europe to Denmark, Germany, The Netherlands and Belgium. And wherever there are ports, there is an ongoing demand for SEO Specialist jobs, and Grimsby is no exception.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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