Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Grimsby
As town names go, Grimsby might sound a little unoptimistic, although one theory is that the name bore no relation to the demeanour of the town; it was simply named after a Dane named Grim, who probably went out of his was to prove his conviviality by doing exciting things like founding towns. There was a presence in Roman times, but it appears that the town was mainly founded by the Vikings, so maybe the legend is true.
It was during the early 1800s that the town really grew in size, though, becoming an important port on the east coast of Britain, and industrial scale fishing started, to feed the booming population. By 1848 the town had a railway link, and grew even more, becoming a major port for exporting coal. Grimsby was targeted during WW2 (although not its famous tower, which bomber pilots used for naviagation).
After the 1950s, Grimsby’s fishing was to go into terminal decline, although the fish market remains a thriving part of the town, and is indeed the largest in the UK (although little of the produce is from the North Sea). This is partly why food processing and frozen food companies are a key part of its modern economy. Young’s and Findus both have large presences in the town.
The cargo ports at Grimsby and Immingham is the busiest in the UK by tonnage, its georgraphical location being a great help for hopping across to mainland Europe to Denmark, Germany, The Netherlands and Belgium. And wherever there are ports, there is an ongoing demand for Copywriter jobs, and Grimsby is no exception.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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