Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Nottinghamshire
A county located in the East Midlands, Nottinghamshire shares borders with South Yorkshire, Lincolnshire, Derbyshire and Leicestershire.
Those seeking Copywriter roles in the region will have plenty of options to consider, particularly in the larger settlements like Mansfield, Newark-on-Trent and Worksop.
Nottingham, the traditional county town, is the biggest settlement in the area, with the largest population. It also usually ranks within the top 10 highest GDPs per capita in the country. However, the county council is based in West Bridgford.
For much of its past, the region thrived on agriculture and textiles. Nottinghamshire is probably best known for its famous fictional resident, Robin Hood. Indeed, the legend of the man who robbed from the rich to feed the poor is the major reason for the region's high rate of tourism. Meanwhile, the local economy also relies on the service sector and retail.
What's more, a number of large companies have headquarters or major facilities in the region. Boots the Chemist was founded in Nottingham in 1849 and its head office is still there. Others include E.ON UK, Gala Group, Siemens, Speedo, Games Workshop, Experian, Reuters and Capital One.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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