Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Lincolnshire
Located in the east of England, Lincolnshire shares borders with a number of counties, including Norfolk, Cambridgeshire, Leicestershire and South Yorkshire.
The major settlements in the region include Lincoln, Boston, Grantham, Spalding and Gainsborough, and these are all great locations for those seeking Copywriter vacancies.
Predominantly an agricultural area, Lincolnshire has long been a source of produce including wheat and barley, as well as sugar beet, cabbage, onions and cauliflower.
For the most part, the current economy is based on the service sector. A number of tech and engineering companies have head offices or other facilities here, including Dynex Semiconductor, e2V Technologies and Bifrangi UK.
Brake Bros Ltd, a distribution company that provides food and drink to the catering industry, has a depot near Grantham. Bell & Webster manufactures precast concrete, Vale Garden Houses produces conservatories and agricultural equipment is made by RC Setchfield.
For many years, the docks in Grimsby have been connected to the fishing industry and today the region is known for food production - particularly frozen fish - with more than 500 companies based here. These include the Findus Group, which operates Young's Seafood, as well as Coldwater Seafood and Five Star Fish.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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