Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in South Humberside
A postal county that was established in 1974, and then abolished in 1996, South Humberside was located in northern England. It became two unitary authorities: North Lincolnshire and North East Lincolnshire.
Some of the towns that were once part of South Humberside included Brigg, Cleethorpes, Grimsby and Scunthorpe. While the county may be gone in name, these locations are still excellent places for those seeking Copywriter roles.
Fishing and shipping have long been important parts of the region's economy. During the 19th century, Grimsby's port imported a variety of products including iron, wheat, hemp, flax and timber.
When the railway arrived here in the late 1840s, it provided a direct link from South Humberside to London, making it easy to get fresh fish and other produce to the capital quickly.
Currently, the Port of Grimsby is the UK's largest in terms of tonnage - its success is due to a combination of factors, including its deep-water location, ease of access to the rest of the country and a relatively equal distance (about 200 miles) from London, Edinburgh and Rotterdam.
Food processing is the region's major industry today, while renewable energy, chemicals and tech are also important.
Just some of the companies that can be found in the region include Centrica, Siemens, Young's Seafood, Findus, Tata Steel, Corus and Ericsson.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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