Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Leeds
A thriving city in West Yorkshire, Leeds has a long history going back to the Middle Ages, when it was a market town in a highly agricultural region. Textiles including wool and broadcloth were regularly traded and during the late 1700s, exports were becoming increasingly important to the city's economy.
The building of various railways and canals helped the city grow and by the mid 1800s it was well connected with the rest of the country.
During the Industrial Revolution, Leeds was responsible for a variety of innovations and it was home to a number of factories and mills. Meanwhile, agriculture continued to flourish in the region as well.
Since the 19th century, the city has changed significantly. Manufacturing has declined and the textiles industry has all but disappeared. These days, Leeds is known for its corporate and legal sectors, as well as a number of retail, luxury goods, media and finance companies - making it a great choice for those seeking Copywriter roles.
Various big-name businesses are based in Leeds, including Asda, Carlsberg UK, Optare and Capita. Yorkshire Post Newspapers Ltd and regional television stations like the BBC and ITV also call the city home, as well as some small commercial production companies.
The Bank of England's only UK subsidiary office is located in Leeds, while other financial institutions include Leeds Building Society and Yorkshire Bank. An array of call centres can also be found in the city.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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