Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Halifax
A minister town in West Yorkshire, located to the south west of Bradford, Halifax is a good choice for those seeking Copywriter opportunities.
From the 15th century, the town was an important location for the manufacture of wool and cloth. The textile industry continued to thrive through the 19th century, although most of the wealth that came to the town during this period was derived from cotton instead of wool.
In 1853, a building and investment society was formed in the city, which would later become known as the Halifax bank. It's now part of the Lloyds Banking Group and operates mainly from London.
Halifax has also been known for its confectionary production since the late 1890s when John Mackintosh and his wife started selling toffee from a shop in the town centre.
The business quickly expanded and resulted in a number of brands that are still popular today, such as Rolo, Toffee Crisp and Quality Street. Now owned by Nestle, which is based in York, a factory continues to operate in Halifax, churning out millions of tasty treats every year.
Today, the town's economy is mainly based in the retail and service sectors. A number of large business parks have been developed in the region - such as Dean Clough, which is located on the site of what was once the world's largest carpet factory. It provides workspace for SMEs and larger organisations ranging from IT and media companies, as well as financial services and healthcare facilities.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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