Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Oldham
Located 10 km north-east of the centre of Manchester, Oldham is a town synonymous with the Industrial Revolution, as its numerous canals and mill buildings prove. Although outside the M60, it is still an integral part of the city, with many employees living in one and working in the other. In fact, this typical Lancashire town became part of newly formed Greater Manchester in 1974.
Though the mills have now gone, the industrial ethos continues to this day, which is why excellent Copywriter positions in Oldham and its neighbouring towns of Chadderton, Royton, Shaw and Lees often emerge.
Precision engineering and tech firms have recently sprung up on the Victoria and Moss Lane industrial estates. Many of the mills have now been converted to residential or small business properties, but larger companies such as Medlock Interior, Ribble Packaging and Plastics Direct have made Oldham their home.
As Manchester’s growth as a business centre shows no sign of slowing down, towns in its orbit will continue to be attractive locations thanks to a blend of skilled workforce, excellent communications and relatively inexpensive property prices. The North West as a whole is fast emerging from the post-war slump as more and more businesses see the region as a superb place to base an HQ or regional office.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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