Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Salford
The city of Salford grew up around the same time as neighbouring Manchester until the two merged into one great metropolis, now called Greater Manchester, as the Industrial Revolution got into full swing. Both cities lie within the boundaries of the M60, the Greater Manchester ringroad, and are also joined by the inner ringroad, the Mancunian Way. Salford takes in several towns such as Eccles, Swinton, Pendlebury, Walkden and Irlam, bringing the total population to around 240,000. Although Manchester and Salford have similar histories, Salford was always to be in Manchester’s shadow commercially, and there is no discernible city centre to speak of, whereas Manchester’s central business district is large.
A great engineering feat was the construction of the Manchester Ship Canal, which linked Salford and Manchester to the Irish Sea for practically any vessel – this was no barge canal. It ended the dominance of Liverpool as a sea port and brought trade and allowed export directly from the factories and mills. Its terminus was a huge port with massive berths, in what is now Salford Quays. Although ships do still use the canal, the quays are now a massive development of shopping, museums, galleries and residential units. MediCityUK is there, and it’s where many parts of the BBC, including 5 Live, Breakfast, Sport and Children’s are now based.
Salford is extremely well connected, sharing Manchester’s road, rail, tram, canal and international airport network. It’s also a thriving and vital part of Greater Manchester, with its own industry, university and a major hospital. With the huge industrial estate of Trafford Park on the doorstep and a conurbation of 2.5 million to serve, it’s no wonder that we regularly handle Copywriter jobs in Salford.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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