Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Bolton
Located in the Greater Manchester area, the town of Bolton is a thriving community with plenty of opportunities for those seeking Copywriter positions.
The town's history extends back thousands of years and signs of a Neolithic settlement include a stone circle on Cheetham Close. Bronze Age burial mounds in the region were excavated by the Victorians and the town was given a market charter in 1251. In fact, the medieval market was held until the 18th century.
Bolton has long been known for its textile industry and several innovations, including the spinning mule, led to the town's prosperity during the Industrial Revolution. However, there was substantial decline in the 1920s and today the chimneys and empty mills are the only reminders of this part of the town's past.
However, there is still an element of manufacturing to be found in Bolton, with smaller scale paper manufacturing, textiles and steelworks in operation.
Warburtons is headquartered in the town and has been since it was established in 1876. Now one of the UK's most popular brands of bread, this company produces millions of loaves every year. In addition to its head office, there are also two bakeries in Bolton.
For the most part, however, Bolton's modern economy relies on the service sector and tech. The town is home to a number of offices that specialise in data processing and there are several call centres and IT companies.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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