Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Greater Manchester
One of the largest metropolitan areas in the UK, Greater Manchester is situated in the north-west and includes not only the city of Manchester, but also other settlements like Bolton, Stockport, Wigan and Salford. It is a thriving area and an ideal option for anyone seeking Copywriter vacancies.
From as far back as the Middle Ages, the region was known for its cloth and wool trade. The Industrial Revolution brought with it a massive boost to the economy and population, as mechanised mills, cotton spinning and textile factories sprouted up across the area.
The Manchester Ship Canal was completed in 1894 and provided a way for ships to come all the way into the city, simplifying trade and giving rise to a thriving port area.
Today, the Greater Manchester area is home to a vast range of companies. Manufacturing is still an important part of the local economy, while financial services, real estate and media have also become big business.
Just some of the well-known organisations with head offices or other large facilities in Greater Manchester include the BBC, the Co-operative Group, BUPA, Barclaycard, Kellogg's, the Guardian Media Group, ITV, McVitie's, Adidas, AstraZeneca, Patak's, Warburton's and PG Tips.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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