Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Merseyside
Situated in the North West of England, Merseyside is a metropolitan county that includes Liverpool as well as St Helens, Sefton, Wirral and Knowsley.
The region is best known for its prominence in the shipping and shipbuilding industry during the 18th and 19th centuries. Indeed, Liverpool was one of the most important ports in the country - and the world - and a huge range of products were imported and exported from the city.
Merseyside played a pivotal role during the Industrial Revolution, as the area was known for its textiles, metalwork and glass and it was also an important part of the UK's coal mining industry. In addition, a network of canals and railways expanded across the region in order to simplify transport.
Today, Merseyside is a thriving area, known not only for its manufacturing and industrial trade, but also its importance in finance, retail, energy, technology and the service sector - and there are many opportunities available for those seeking Copywriter vacancies in the region.
A number of well-known companies call the area home, including Littlewoods, Lambrini, Sayers and Pilkington, while local car manufacturing facilities assemble Jaguar X-Type and Land Rover Freelander vehicles.
In addition, Merseyside is an important transport hub, with various airports, shipping ports, ferry terminals train lines covering the vicinity.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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