Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Southport
If you’re scouring maps of Devon, Dorset or Sussex searching for Southport, stop now. It’s most definitely in the northern half of England, about halfway between Liverpool and Blackpool. Like the famous towered resort, it’s a tourist town, with miles of beach and the usual seaside attractions like boating lakes, a pier, a promenade and a famous model village. However it has close links with the city to its south, not least because both are in Merseyside.
The town grew up during the Victorian period as a fashionable spa town, and much of the architecture remains on the front. As workers’ holidays got a foothold, the town, with its good rail links, became a popular destination for the workers of places such as Liverpool, Preston, Wigan and Bolton to spend a week or a weekend in summer. With little of a manufacturing base, the town’s existence was threatened in the 60s and 70s as tourists got the option of flying to Spain or Greece instead of staying in Britain, but it managed to survive where others failed by focusing on short breaks and holding events such as air shows, flower shows and festivals.
Southport is best known in the area as having a large population of affluent people. It’s a favourite home of Liverpool and Everton footballers, as well as other celebrities, particularly those from the North West. There’s a thriving night life, with a wealth of bars, restaurants and clubs. Although it is not a traditional industrial town, sometimes Copywriter positions do come up in the Southport area. Tourist towns do require a good deal of movement of goods to service both the local population and the visitors. There are frequently building and civil engineering projects in the region, too.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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