Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Cheshire
A ceremonial county in the North West of England, Cheshire is situated on the River Mersey and is home to a number of cities and towns, including Chester, Warrington, Widnes, Crewe, Ellesmere Port and Macclesfield.
For hundreds of years, the region has been known for its production of cheese, salt, chemicals and textiles - especially woven silk - while agriculture has also provided a longstanding boost to the area's economy.
During the Industrial Revolution, Cheshire experienced significant growth, particularly due to the fact that the Manchester Ship Canal and other such waterways pass through the area.
In addition, Crewe held a prominent position in the country's railroad industry, as it was the location of a major junction, as well as the Crewe Railway Works, a leading producer of locomotives.
These days, Cheshire is home to a vast number of companies, making it an ideal choice for those seeking Copywriter vacancies.
Salt mining and chemicals are still an important part of Cheshire's economy, with companies like British Salt, Ineos and Brunner Mond, as well as the Stanlow Refinery at Ellesmere Port.
Meanwhile, other industries gained prominence - like bio-technology, financial services, ICT and manufacturing.
Just some of the big names you'll find in the region include Jaguar, Vauxhall, Bentley, Mornflake, United Utilities and Pets at Home. In addition, Woodford Aerodrome is a facility of BAE Systems that has produced aircraft ranging from passenger jets to military bombers.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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