Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Crewe
There is no doubt about what Crewe is most famous for – it is the railways. Crewe is more than just a place that happened to have a railway junction nearby – it was virtually non-existent as a settlement until the railways came. Indeed, the town itself is named after the railway station it grew up around. Look at Crewe on a map and you’ll see six major lines emerging from it, heading to Shrewsbury/South Wales, Birmingham/London, Stoke-on-Trent, Manchester, Liverpool and Chester/North Wales.
Such a key point in the railway network made it the natural choice to locate railway works, and so it came to be. The town grew up quickly around the works, and as it grew in importance other related industries set up there. Crewe’s most famous single business was Rolls Royce, who located their car manufacturing plant there. Since 2002, however, production at the site is entirely of Bentley cars. Although there are still railway locomotive maintenance plants in the town, they are a shadow of their former selves.
Crewe now has a population of around 70,000 and has diversified greatly from its railway heyday. It is still considered a reasonably good place to set up a logistics operation, mainly due to its rail and road links (the M6 passes just to its east), so Copywriter jobs in Crewe are not uncommon. Companies with a presence in the town include Bombardier, Bentley, BAE Systems, Air Products, Fujitsu and Barclay’s Bank.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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