Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Chester
Chester is a city on the eastern tip of Cheshire, so far to the east in fact that parts of the city are actually in Wales. The city’s old football stadium actually straddled the border so that one of its goals was in Wales, the other in England. The new ground, the Deva Stadium, is entirely in Wales – but has an English car park! The name Deva comes from Chester’s Roman name. The city still ahs most of its Roman walls and there are Roman excavations in the city, but the architectural style inside the city is much more modern: Tudor, Victorian and Medieval.
The majority of the city, and all of the walled area, is situated in a natural semi-moat formed by the River Dee. Although pleasure trips go along the Dee, it isn’t navigable in and out of the city, but throughout history canals, railways and roads have connected the city with Cheshire, the Wirral Peninsula, North Wales and Wrexham. Chester is at the end of the M56 and M53 which enter its north side, and southwards it is connected by major A-roads.
Despite its somewhat gentrified appearance and affluent populace, Chester does have a relatively strong industrial heritage, although the main sources of income and employment nowadays are retail, tourism, education and government. However, the economically active population with a huge demand for goods and services does mean that Chester has a thriving logistics, supply chain and procurement sector. For this reason, it is a good place to find Copywriter work.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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