Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Birkenhead
While Birkenhead has always lived in the shadow of the world-famous port city of Liverpool just across the Mersey, it has a maritime history that is of huge importance to the region and the nation. The town has a history of shipbuilding, and although the industry has had its ups and downs, with particular lows in the 1980s, it seems to be on the up again, with the Cammell Laird shipyard getting back up to speed after collapse and buy-out. The shipyard has an illustrious history, being the birthplace of HMS Prince of Wales, HMS Ark Royal (the 1938 incarnation) and RMS Mauretania to name but a few. The famous Mersey ferry (actually three boats) sails from Birkenhead to Liverpool daily.
Although the town of Birkenhead is home to just over 80,000 people, it forms part of a sprawling conurbation along the east of the Wirral Peninsula that takes in New Brighton, Bebington, Wallasey and, of course, Tranmere. Taken together, the population is well over 300,000, the size of a small city.
Luckily, the ferry isn’t the only way across the Mersey. Two road tunnels and a rail tunnel connect Birkenhead to Liverpool, which in combination with the M53 running up the spine of the Wirral, make it a particularly well connected town. This large population and the re-emerging shipyard make Birkenhead a good place to look for Copywriter jobs in the North West of England.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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