Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Wigan
Wigan could be the archetypal northern town, fulfilling practically every stereotype people might have of the region. It was a relatively sleepy farming and market town in between the minor cities of Manchester and Liverpool and then along came the Industrial revolution and everything changed. While most northern towns had a single trade, be it coal, mills, glass or engineering, Wigan got a bit of everything, particularly the first two. The canals and railways came to town and the population exploded, and Wigan became a real powerhouse in the region, with an estimated thousand mines running simultaneously.
And then, true to the script, the town went into decline as manufacturing went abroad or the demand for its produce waned. But the population of Wigan weren’t cowed by this. They diversified and the town is still thriving to this day. The Tote, Heinz, JJB Sports and Chinamex all have a presence here, and it’s also the home of Uncle Joe’s mintballs!
The town, which is situated between the M61 and the M6, has good shopping and employment, and has a lively entertainment sector, with revellers travelling miles for its night life. It also boasts two top-flight sports clubs: Wigan Athletic Football Club and the rugby league club Wigan Warriors. Ukulele and saucy song maestro George Formby was born in Wigan, as was 80s pop sensation Limahl (he of Kajagoogoo fame, not one of the other Limahls) and the band The Verve. Much-missed actor Roy Kinnear was born there too.
With great links to the major North West cities and towns, an active population of approaching 300,000 throughout the borough and a diverse employment status, Wigan is a great place to find a Copywriter position.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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