Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Warrington
Halfway between Liverpool and Manchester lies Warrington, a large town with an industrial and commercial pedigree to match some of the UK’s smaller cities. It followed the traditional Northern path of booming during the Industrial Revolution, specialising in steel, textiles and chemical industries, as well as some brewing for good measure, much of which remains to this day.
The town is extremely well connected, with three major motorways, the M62, the M6 and the M56 passing its north, east and south respectively and A roads radiating out in all directions, typical of the market town it once was. The River Mersey passes through it, as do the Manchester Ship Canal and Bridgewater Canal and two major railway lines. With its population of over 200,000 people and a shopping area to rival any city, it’s a bustling and attractive town to live in.
Around the town’s edges are hundreds of large and small businesses, including a large Unilever detergent factory in the east. There are lots of warehouses and logistics companies in the area, too, that take advantage of its excellent communications and skilled workforce. There are few places like Warrington when it comes to finding a Copywriter work, and there’s always a demand for such positions. Please get in touch if you’re looking for work in this area.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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