Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Yorkshire and the Humber
A part of the country known for the natural beauty of the Yorkshire Dales and the Lincolnshire Woods, Yorkshire and the Humber comprises a number of cities and large towns - like Bradford, Kingston upon Hull, Sheffield, Leeds, Doncaster and Halifax - that offer many opportunities for those seeking Copywriter positions.
The region has long been an important part of the British economy, particularly in terms of industrial capability and scientific innovation.
During the 18th century, Benjamin Huntsman pioneered a new technique for crucible steel. This paved the way for Sheffield to become a major player in the steelworks industry for the next 200 years. Stainless steel was also invented in the region in 1913.
These days, Yorkshire and the Humber is home to a number of large companies, such as Tata Steel Europe, Reckitt Benckiser, Ideal Standard and BAE Systems.
Yorkshire has a rich brewing heritage and is home to some big names such as Thwaites, John Smith’s, and Timothy Taylor, as well as being the home of two market leading tea brands, Tetley and Yorkshire. Yorkshire is also the home of Haribo, and the well-known Roundtree Factory. .
A number of financial services companies also have offices here, particularly in Leeds. These include Direct Line, First Direct and an HSBC call centre, as well as Yorkshire Building Society, Leeds Building Society and Bradford & Bingley.
The head offices for ASDA, Morrisons, Arla Foods UK and Clipper Logistics are also in the area.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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